Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the mfbfw domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/users/2/clv/web/test/ipu2025test/wp-includes/functions.php on line 6121

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the breadcrumb-navxt domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/users/2/clv/web/test/ipu2025test/wp-includes/functions.php on line 6121

Warning: Invalid argument supplied for foreach() in /home/users/2/clv/web/test/ipu2025test/wp-includes/class-wp-post-type.php on line 779

Warning: Invalid argument supplied for foreach() in /home/users/2/clv/web/test/ipu2025test/wp-includes/class-wp-post-type.php on line 779

Warning: Invalid argument supplied for foreach() in /home/users/2/clv/web/test/ipu2025test/wp-includes/class-wp-post-type.php on line 779

Warning: Invalid argument supplied for foreach() in /home/users/2/clv/web/test/ipu2025test/wp-includes/class-wp-post-type.php on line 779

Warning: Invalid argument supplied for foreach() in /home/users/2/clv/web/test/ipu2025test/wp-includes/class-wp-post-type.php on line 779

Warning: Invalid argument supplied for foreach() in /home/users/2/clv/web/test/ipu2025test/wp-includes/class-wp-post-type.php on line 779

Warning: Invalid argument supplied for foreach() in /home/users/2/clv/web/test/ipu2025test/wp-includes/class-wp-post-type.php on line 779

Warning: Invalid argument supplied for foreach() in /home/users/2/clv/web/test/ipu2025test/wp-includes/class-wp-post-type.php on line 779

Warning: Invalid argument supplied for foreach() in /home/users/2/clv/web/test/ipu2025test/wp-includes/class-wp-post-type.php on line 779

Warning: Invalid argument supplied for foreach() in /home/users/2/clv/web/test/ipu2025test/wp-includes/class-wp-post-type.php on line 779
地域間競争時代の地域ブランド・マーケティング戦略 - 研究テーマ｜教員情報

石川県立大学 > 教員情報 > 環境科学科 > 地域環境系 > 山下 良平 > 地域間競争時代の地域ブランド・マーケティング戦略

研究テーマ：山下 良平

地域間競争時代の地域ブランド・マーケティング戦略

地域間競争時代の地域ブランド・マーケティング戦略

地域の魅力を総動員して強い地域力を 創造する

　従来の特定農産物のブランド化に留まらず、地域内の住民協働力や情報共有力の醸成に繋がる今日的な地域ブランド・マーケティング戦略（プロモーション戦略）の構築方法を検討する。

  • 都市農村交流に繋がる魅力発信方法の検討
  • 地域資源の発掘と価値評価
  • 農産物直売所の発展戦略
  • 農産物の地域ブランド形成と消費者行動の解明

Translate »